9 плагинов для отслеживания открытий персональных писем

Система тикетов для сайта

Примерно 20−25 лет назад, когда не было соцсетей и мессенджеров, а электронная почта была платной, существовали только системы тикетов для сайта. Всё что они позволяли сделать — разместить базу знаний и через форму обратной связи на сайте принять запрос от клиента.

Не удивительно, что клиенты не любят формы обратной связи.

Предполагалось, что большую часть проблем клиенты будут решать самостоятельно через базу знаний и лишь по сложным вопросам обращаться в службу поддержки. Но такие системы были неудобны клиентам и заставляли их тратить своё время на заполнение полей, поэтому системы тикетов для сайта заменили «тикетницы» для почты.

Streak

Features

Intuitive email sidebar integrated right in the inbox for easy access
Provides detailed email tracking reports
Automated email response tracking
Responses can be sorted under multiple different categories(Recently viewed, awaiting reply etc)

Email service supported

Gmail


Seamless visual and functional integration for Gmail users	Only accessible for Gmail users
CRM features	Even though it is marketed as a lite CRM it lacks some of a the features of a fully fledged CRM

Mail merge for up tp 50 contacts

Pricing

Free	$0
Solo	$19/user per month, billed monthly $15/user per month, billed annually
Pro	$59/user per month, billed monthly $49/user per month, billed annually
Enterprise	$159/user per month, billed monthly $129/user per month, billed annually

What are the advantages of using email tracking tools?

Gain insight into email engagement: Email tracking tools allow you to track opens, clicks, and other engagement metrics, giving you insights into how your email campaigns are performing.
Understand the buyer’s journey: Email tracking tools provide insights into where prospects are in their buyer’s journey, allowing you to tailor your messaging and offers accordingly.
Contextualize email marketing efforts: Email tracking tools help you understand how email fits into your larger marketing strategy and how it contributes to your overall business goals.
Make Data-driven decision: With email tracking tools, you can make data-driven decisions based on real-time data and insights, allowing you to optimize your email campaigns and drive better results
Improve sales operations: Email tracking tools can help you track and analyze email engagement from end-to-end, from the initial email to the final sale, giving you insights into how email impacts your sales operations.

Summary Table:

Software	Category	Key features	Price
LeadSquared	Marketing Automation Software	Real-time email tracking, detailed analytics, wide personalization capabilities, extensive integration, comprehensive lead management	Starts at $400/month
Right Inbox	Email Management Software	Comprehensive email tracking and scheduling, reminders, templates’	Starts at $7.95/month
SalesHandy	Sales Engagement Software	Automated follow-ups, comprehensive analytics and reporting, third-party integrations	Starts at $34/month
Mailtrack	Email Tracking Software	Easy to use, real-time tracking, email engagement metrics, multiple device tracking	Starts at $2.99/user/month
Streak	CRM Software	Easy to use, multi-functional, free plan available	Starts at $15/user/month
MailTag	Email Tracking Software	Real-time email tracking, comprehensive insights, supports multiple providers	Starts at $9.99/user/month
Atompark Software	Email Marketing Software	Real-time tracking, personalization features, lifetime licensing	Starts at $89.95/user/lifetime
Groove	Customer Support Software	Easy to use, automated workflow, multiple integrations, analytics and reporting	Custom pricing. Contact sales for more information
Mixmax	Sales Engagement Software	Robust tracking features, automated workflows, additional advanced features	Starts at $29/user/month
Reply.io	Sales Engagement Software	Automated follow-ups, personalization, A/B testing, multi-channel outreach, advanced analytics and reporting	Start at $60/user/month

Cirrus Insight

Features

Email scheduling at specific times
Personalized reusable templates
Can schedule meetings with prospective customers
Drip marketing features to improve outreach

Email services supported

Gmail
Outlook


Detailed document(attachment) tracking	Starter plan lacks features
Salesforce integration	UI not the most intuitive
Sync with Google calendar available

Pricing

Salesforce Sync	$10/month per user, billed annually, additional $4 to add Sync+
Pro	$21/month per user, billed annually
Expert	$29/month per user, billed annually, additional $9 to add Extra+

Let us know your thoughts.

Yesware

Hurray!!! Yesware is the easiest way to increase sales. If you’re planning to improve sales then start using Yesware. Everything under one roof – connecting to business prospects, scheduling meetings with clients and follow-up. On top of everything, it offers a free trial as well. Sounds interesting right!!! Yesware is trusted by more than one million business entrepreneurs across the globe. The time required to install and integrate is “One Minute”.

Connecting to your customers is now super easy with Yesware. Customer teams can connect through email, phone or other social platforms.
Yesware is available for Gmail and Outlook.
The integrations of Yesware are Salesforce, LinkedIn
Within a single click, Yesware can schedule meetings with your buyers.
Organize and manage all the followup with the perfect message at the perfect time.
Yesware promises to deliver better business and improve traffic, conversions.

Pros

Best email-tracking software
Ease-to-use dashboard
Event-based
Great customer support
Customized emails
In-depth reporting

Cons

LinkedIn syn has low quality
Scheduling email is a time-consuming process

Comparison of top 10 email tracking software

Provider	Provider Name	Free-Trial	Features	Customer Support	MYVU Score	Visit Website
	HubSpot	Yes	Track and log emailLiveChatValue for moneyInstant notificationAutomated email scheduling	Excellent	9.8	Visit HubSpot
	Mailtrack	Yes	Real-time noificationCRM integrationFully compatibleClick tracking for GmailUnlimited emails	Excellent	9.5	Visit MailTrack
	Yesware	Yes	Personal templatesIn-depth reportsRole-based permissionsInstant remindarsMultiple team management	Excellent	9.4	Visit Yesware
	Kickbox	Yes	Bulk email verificationEmail list managementValue for moneyDEA-DetectionExcellent support	Good	9.3	Visit Kickbox
	RMail	Yes	Large file transferElectronic signifureUnlimited emailsTrack and log email	Good	9.3	Visit RMail
	Docsify	Yes	Multiple themesEmoji supportInstant alertsScreen sharingImproved dashboard	Good	9.2	Visit Docsify
	Bananatag	Yes	List managementEmail analyticsPulse surveysEmail segmentationPersonalized emails	Good	9.2	Visit Bananatag
	Saleshandy	Yes	Team-based dashboardEnhanced securityCustomized themesLead trackingThird-party integrations	Good	9.2	Visit SalesHandy
	Autoklose	Yes	Sales force automationLead generationUser-friendly interfaceAutomated lead generationA/B testing	Good	9.1	Visit Autoklose
	Snov	Yes	Ulimited email trackerValue for moneyMultiple templatesInvisible tracking pixels	Good	9.1	Visit Snov
	Mailtag	Yes	Link-click trackingReal time notificationExcellent supportDetailed reporting	Good	9.0	Visit Mailtag
	Streak	Yes	Shared pipelinesMail mergersCustom and magic fieldsSaved views	Good	8.8	Visit Streak
	Mixmax	Yes	Call managementEmail based notificationUnlimited sequencesWorkflow automation	Good	8.5	Visit Mixmax

Docsify

Docsify offers centralized billing. So, only one payment for the entire team. The owner of the account is responsible to upgrade or cancel the subscription plan for the entire team.
No more spam with Docsify. All the documents such as images, links, pdfs will be linked using your sub-domain.
Automate your process by integrating more than 1000 applications through Zapier.
Add live chat application to your document and send. Solve customer’s queries while viewing your pdf.

Pros

User-friendly
Great email tracking software
A/B testing
Value for money
Custom domains

Cons

Pricing: Docsify offers 14 days premium. The premium plan starts at $6 onwards.

Snov.io

Features

Alerts can be set to remind about tracking certain emails
Enables personalized mail signature
Unlimited email tracking

Email service supported

Gmail
Outlook
Yahoo mail
A whole host of other less known email hosting services such as Zoho, godaddy, AWS etc.


Feature rich	Very expensive paid plans

Has CRM tools

Pricing

S	$39/month, billed monthly $33/month, billed annually
M	$99//month, billed monthly $83/month, billed annually
L	$189/month, billed monthly $158/month, billed annually
XL	$369/month, billed monthly $308/month, billed annually
XXL	$738/month, billed monthly $615/month, billed annually

Yesware

Best Email Tracking Software for Teams

You can access your engagement metrics with each client in your inbox. You can view the open rates, clicks rates, engagement, and reply rates on ‘My Dashboard’. You can see your top engaged mail in your weekly performance metrics.

Pricing

Yesware has a free plan available for 14 days. After 14 days, you have to upgrade to a paid plan. There are three pricing plans (Pro, Premium, and Enterprise).

Yesware’s premium plan includes everything from the pro plan plus unlimited campaigns, team reporting, and unlimited shared templates. The enterprise plan includes everything from the premium plan plus Salesforce Inbox Sidebar and Salesforce reporting.

Yesware

Features

Real time notifications alert on email open and click tracking
Custom email templates
Reply monitoring
Detailed tracking reports and metrics analysis
Attachment tracking

Email service supported

Gmail
Outlook


User friendly UI	Notifications are not categorized and ordered
Salesforce integration available
Follow up alerts can be	Mobile integration not seamless

Pricing

Free	$0
Custom	Custom pricing
Pro	$19/seat per month, billed monthly $15/seat per month, billed annually
Premium	$45/seat per month, billed monthly $35/seat per month, billed annually
Enterprise	$85/seat per month, billed monthly $65/seat per month, billed annually

Mailtrack

Best Email Tracking Software for Gmail

Mailtrack has a feature that can help you filter unread messages. In your Gmail app, go to the sent mail folder. Click on the single check mark button at the top of the messages. It will load all the unread messages you have and you can choose to either delete or leave them.

Pricing

Mailtrack has three subscription plans. They are free, pro, and advanced. The free plan only gives you access to unlimited tracking and tracking of mails (of less than 3MB) containing attachments.

The advanced plan includes every Pro feature plus campaigns, export data CSV, and integration with Salesforce and other Salesforce competitors. Both the pro and advanced plans allow tracking of mails (of unlimited file size) containing attachments.

Yesware

Integration with Gmail

Yesware can be integrated inside your Gmail inbox and Microsoft Office 365 to keep track of your mail without disrupting your workflow.

Pricing

Yesware comes in three billing packages

Pro package: This basic plan is billed annually for $12/monthly.
Premium package: This premium plan is an upgraded plan that is billed annually for a cost of $25/monthly.
Enterprise package: This package encapsulates all the cool features for a business enterprise. It comes at an annual cost of $55/monthly.

PROS:

It helps immensely to save time
It allows easy tracking of customer history

CONS:

The basic package has limited access to SalesHandy features and functionality, especially for campaign features.
Firewalls can alter analytics and give inaccurate email analysis, which could adversely affect sales.

Mixmax

Features

One click instant meetings which factors in the recipients availability and provides different timing options for meetings
Send later is a feature which allows you to schedule and automate emails factoring in the most likely time for the recipient to open their mail
Bulk email automation
Polls and surveys
Salesforce and linkedin integration

Email service supported

Gmail
Outlook


	No template preview available before sending

Notification alerts for mail opens and click throughs

Pricing

Free	$0
SMB	$34/user per month
Growth	$49/user per month
Growth + Salesforce	$69/user per month
Enterprise	Custom pricing

Saleshandy

Features

Seamless automation on follow up
Custom premium mail templates
Extensive personalisation with lots of different pre written reply options
Easy and quick integration with email service
Email deliverability and warming
Writing assistance to improve deliverability

Email service supported

Gmail
Outlook
Yahoo mail


Automated follow up	Service cancellation process can be a bit tedious
Extensive customization
Writing assistance
Easy to create templates

Pricing

Starter(Business)

$9/month per slot, billed monthly

$7/month per slot, billed annually

Outreach(Business)

$33/month per slot, billed monthly

$25/month per slot, billed annually

Agency

Custom pricing

Saleshandy

No more worries of switching from one software to another. Everything under a single platform i.e SalesHandy. The tool is especially business to improve business productivity. Also, it is the perfect tool for sales professionals. Let’s consider every lead is important for a business. Therefore SalesHandy provides complete information about customer engagement to help to close the deal in no time.

SalesHandy helps bloggers to connect with more audiences such as sending the newsletter. Also, tracking their overall growth is easier with SalesHandy. The software works smoothly for realtors as well, these businesses need maximum word-of-mouth publicity. SalesHandly helps to build great campaigns with instant follow-ups of every customer. Within a single click, you can track the success rate.

SaleHandy is compressed with great features such as instant notification, track location, set expiration date, document open rate, capture viewers details, document management, custom document link and more.

SalesHandy is seamlessly integrated with popular applications such as Gmail, Suite, Outlook, Office365 and Exchange.

Pros

Lead tracking
Seamless UI
Value for money
Document management
Powerful integrations

Cons

Limited time tracking data
Low-quality dashboard

Pricing:

Basic plan – $7 per month
Plus plan – $16 per month
Enterprise plan – $40 per month

Mixmax

Mixmax is trusted across the globe. It provides GDPR compliant, data privacy and encryption, TrustArc certified and other security mechanisms. Hence, a business entrepreneur can track every moment of their customers with no risk. Maximize your traffic and sales with Mixmax. Workflow automation is ruling the business world. Mixmax is here to spread the good news with implementing automation techniques.

The ultimate goal of business is to interact with business prospects through personalized communication. Also, Mixmax enhances communication experience and reduces the administrative overhaul.

User can create engaging emails using polls and survey.
Mixmax email tracker is used to know exact details about when and who read the email.
With an easy drag and drop functionality, the team can schedule the emails with a single click.
Ensures to provide a powerful workflow to save time and effort.

Pros

Easier to track clicks, open rate, etc.
Self-service drip
Better user experience
Value for money
Responsive support system

Cons

Difficult to attach documents
Tricky to set Mixmax reminders

Pricing: Starter plan starts at $9 onwards.

LeadBoxer

Notification

With Leadboxer, you can be assured of real-time notification, report on customer engagement with leads scoring parameter system. The tool allows you to view insights through analytics of who is visiting your website and what they click.

Integration

Pricing

PROS:

promptly notifies immediately an email is opened by the receiver.
It’s a very good tracking tool for identifying leads and lead sources.
You can easily define lead scoring parameters by filtering and exporting data.

CONS:

It has limited functionality when it comes to data mining.
It would be great if the user interface could be redesigned to be more users friendly.

Email Tracking Extensions for Gmail

Compatible Platforms: Boomerang works with Gmail/G Suite.

4. Gmelius

Best Used For: Teams who want to work together without leaving their inboxes.

Compatible Platforms: Gmelius works with Gmail only. It can be used with Chrome, Opera, and Safari internet browsers.

Compatible Platforms: Mailtrack works with Gmail via a browser extension for Chrome.

6. MailTracker

Compatible Platforms: Mailtracker works with Gmail only and installs via a Google Chrome extension. Other internet browsers are not supported.

Pricing: Mailtracker is free to use.

8. Vocus

Best Used For: Teams who need help finding a lead’s contact info without having to leave their Gmail inboxes.

Compatible Platforms: The tool works with Gmail only and installs via a Chrome extension.

Pricing: Vocus is available only via a paid plan. However, a 30-day free trial is available to demo the tool. Paid plans range from $5 per month to $20 per month.

9. MailTag

Compatible Platforms: MailTag works with Gmail only.

Pricing: You can try MailTag for free, but paid plans start at $10 per user per month.

10. Checker Plus for Gmail

Best Used For: Users who want to add some functionality to their Gmail inbox without committing to a bloated or expensive app.

Compatible Platforms: The extension only works with Gmail.

Pricing: This extension is free to use.

Mailtrack

Cross-Platform

Mail track is a popular choice for small businesses and individuals who want a cost-effective tool that is available on desktop and mobile platforms.

Notification

Pricing

Mailtrack tool offers three packages.

Monthly PRO package: Mailtrack pricing starts from $4.95/ month.
Quarterly PRO package: It’s billed quarterly as a one-time payment of $11.90 at $3.99/month.
Yearly PRO package: it’s the best value that comes with the monthly price of$2.49 if you pay an annual fee of $29.

It offers a free plan and a free trial period.

PROS:

It’s a cost-effective alternative.
You will have to pay for premium service not to have your emails signed by Mailtrack.
Mailtrack mechanism triggers an instant notification when a mail is opened and read by the recipient.

CONS:

GetNotify

GetNotify brands itself as a free service, but gives users extra features in exchange for a “donation.” Very clever guys.

Plans

Free

150 email tracking events per month (max 5 per day)
6 months of email content backup
Personal Outbox page on GetNotify’s website with complete tracking history

$12 Donation/6 months

100 email tracking events, plus five extra emails per day, with no daily limit
Email read duration for each email read
12 months of email content backup
Personal Outbox page on Get Notify’s website with complete tracking history

$20 Donation/6 months

700 email tracking events, plus five extra emails per day, with no daily limit
Email read duration for each email read
12 months of email content backup
Personal Outbox page on Get Notify’s website with complete tracking history

Top tools for tracking email opens and engagement rates in 2024

2. Right Inbox

Rating: 4.8 out of 5 stars on G2
Pricing: Right Inbox offers a limited free version. Paid plans start at $7.95 per month if you pay yearly.

4. Mailtrack

Rating: 4.6 out of 5 stars on G2
Pricing: Mailtrack offers a limited free tier. Their paid Pro tier is €5.99 per user/ per month.

Their free plan is pretty limited, but the paid plans are affordable, starting at just €5.99 a month.

5. Streak

Rating: 4.5 out of 5 stars on G2
Pricing: Streak offers a free plan. Paid tiers start at $19 per user/ per month for a limited number of contacts.

Another Google Chrome extension for Gmail, Streak sets itself apart from other open tracking apps by leaning hard into the relationship management aspect.

It’s essentially a CRM solution built right into your Gmail inbox. You can track leads as they move through your pipeline and collaborate with your team via automatic sharing.

6. MailTag

Rating: 3.9 out of 5 stars on G2 based on 11 reviews
Pricing: $9.99 per user/ per month, billed annually (They also offer a free 14-day trial.)

MailTag is one of the few open tracking tools that also gives you a high-level look at your overall open rates, link-click rates, and more.

8. MailTracker by Hunter

Rating: 4.7 out of 5 stars on Chrome web store based on 3,900 reviews
Pricing: Hunter’s MailTracker offers a limited free version. Paid plans start at $20 per month if you pay yearly.

Boomerang

Pricing

Boomerang has four subscription plans, they are basic, personal, pro, and premium plans. The basic plan is free and its key features include 10 message credits per month, reminders, response tracking, read receipts, and click tracking.

The personal plan includes everything from the basic plan plus unlimited message credits and notes. The pro plan includes everything from the Personal plan plus recurring messages, insights, and inbox pause.

The Premium plan includes everything from the Pro plan plus track by default, premium support, integration with CRM software such as Salesforce, and toolbox.

Every new Boomerang account is given a 30-day trial of Boomerang Pro. After 30 days, then you will have to subscribe to the plan you want if you want to keep enjoying the pro services. If you do not subscribe, then you continue with the basic plan.

Marketing and sales software that includes email tracking

9. HubSpot

Rating HubSpot Marketing Hub: 4.4 out of 5 stars on G2
Rating HubSpot Sales Hub: 4.4 out of 5 stars on G2
Pricing: HubSpot offers free plans for all of their software. Paid plans start at $50 per month for both the Marketing and Sales Hubs.

11. Mailchimp

Rating: 4.3 out of 5 stars on G2 based on 12,389 reviews
Pricing: Mailchimp offers a limited Free plan. Paid plans start at $13 per month for up to 500 contacts.

13. Cirrus Insight

Rating: 4.2 out of 5 stars on G2
Pricing: Starts at $14/user/mo (billed annually)

It also syncs with Salesforce and your calendar to make scheduling meetings easier.

14. Mixmax

Rating: 4.6 out of 5 stars on G2
Pricing: The tool has a free plan. Paid plans start at $29 per user, per month (paid annually).

Обращения клиентов в социальных сетях и мессенджерах

С приходом соцсетей и мессенджеров взаимодействие с клиентами изменилось кардинально. Теперь клиенты обращаются куда им удобно, а не только на почту; вместо подробного описания проблемы пишут «Привет! Ау, вы здесь?» и рассчитывают, что вы сами спросите всё что нужно; и не готовы ждать ответов по несколько дней и недель, как это было раньше в электронной почте.

Переписка с нетерпеливым клиентом в интерфейсе Еадеска.

Тикет-системы для электронной почты стали добавлять новые каналы: ВКонтакте, Инстаграм, WhatsApp, Телеграм и другие. Однако все системы, изначально рассчитанные на почту, столкнулись с проблемой поддержки чатов: чат с клиентом один, а запросов у клиента много — невозможно разбить переписку на тикеты.

Проблему пытались решить разными способами: встроить чаты отдельно от тикетов, усложнить логику переписки или подсчёта аналитики, разделять переписку на тикеты, вести тикеты отдельно от переписки. Однако до конца решить эту проблему в старых тикетницах невозможно и поэтому пользоваться ими неудобно.

Zendesk предлагает 90% времени проводить в этом маленьком окошке…

Если половина обращений ваших клиентов идут из соцсетей и мессенджеров — нужно использовать омниканальные тикет-системы, изначально созданные для этого. На Западе уже довольно много таких систем: Front, Intercom, Gorgias, на русском языке только Еадеск.

Что такое Email-трекинг?

Емейлтрекинг – это способ отслеживания источника заявок, отправленных по электронной почте. Суть в том, чтобы для каждого нового визита использовать подменный адрес электронной почты для определения источника заявки вплоть до ключевой фразы.

Пример:

На сайте сайт.рф в контактах указана почта site@yandex.ru Гвидон Ведёркович Динозаврик зашёл на сайт и ему тут же присвоился уникальный адрес электронной почты: grybi+000001@yandex.ru. Далее Гвидон оставил заявку по этой почте и теперь в сервисе аналитики будет отображен источник визита. При этом письмо придёт на реальный адрес электронной почты т.е. grybi@yandex.ru

Давайте ещё раз:grybi@yandex.ru – реальный адрес эл. почты на который приходят и письма и настраивается трекинг.grybi+000001@yandex.ru – подменный адрес электронной почты, где “хвост” +000001 означает номер визита и нужен для системы аналитики. “Хвост” у каждого посетителя будет свой.

Как применять?

Когда вы увидите, сколько заявок приходит из каждого рекламного источника, вы поймете, насколько эффективны ваши маркетинговые кампании.

После этого вы сможете сократить расходы на неэффективные кампании и вложить больше денег в те кампании, которые приносят результат.

В итоге эффективность маркетинга повысится, клиенты будут совершать больше покупок, а вы – иметь больше денег.

(с) Roistat

Сервисы для email-трекинга

Стоимость: от 2200 рублей в месяц.

Официальная страница: Calltraking

Стоимость: есть бесплатная версия, платная начинается от 1875 рублей в месяц.

Официальная страница: Alfa Track

Стоимость: есть бесплатная версия, платная начинается от 990 рублей.

Официальная страница: Neiros

Аллока

Аллока – сервис, позволяющий отслеживать динамический вид трекинга. Его можно интегрировать с CRM для отслеживания, какие именно обращения привели к конверсии. Есть инструкции по настройке трекинга для популярных почтовых ящиков.

Стоимость: от 2990 рублей в месяц.

Официальная страница: Аллока

Callibri

Callibri работает с динамическим типом трекинга. Сервис сохраняет всю информацию в отчете: регион посетителя, источник перехода, рекламную кампанию, ключевое слово и прочее.

Стоимость: от 1000 рублей в месяц.

Официальная страница: Callibri

Email Tracking Apps with Unique Features and Use Cases

25. Bananatag

Best Used For: Managers who want to make sure that employees are opening and engaging with important company messages.

Compatible Platforms: Bananatag works with both Gmail and Outlook.

Pricing: Get in touch with Bananatag to learn more about their custom pricing.

26. Contact Monkey

Compatible Platforms: Contact Monkey works with both Gmail and Outlook.

Pricing: Contact Monkey is available via a paid plan only. However, a free trial is available. Paid plans for sales range from $10 per user per month to $25 per user per month. Get in touch with Contact Monkey to learn the price of their internal communications product.

27. Nimble

Best Used For: Sales teams looking for an intuitive dashboard should look to Nimble. Office 365 users in particular will love Nimble’s CRM solution.

Compatible Platforms: Nimble is designed to work Office 365 and G Suite.

Pricing: Nimble starts at $19 per user per month.

28. Groove

Compatible Platforms: Groove works with Salesforce and Gmail.

Pricing: Get in touch with Groove to discuss the best pricing for your business.

29. ClearSlide

Compatible Platforms: ClearSlide integrates with Salesforce or Microsoft Dynamics CRM.

Pricing: ClearSlide starts at $35 per user per month.

30. Tellwise

Description: Tellwise has a ton of features that make it a natural addition to your inbox. The tool alerts you when a lead is reading your content, then gives you the option to immediately engage with them via a chatbox. Know when leads read a proposal and shared it with a colleague. Tellwise even offers one-click calling to help you get prospects on the phone faster.

Best Used For: Sales teams that want a lightweight but effective tool to supplement their Gmail or Outlook inboxes.

Compatible Platforms: You can use Tellwise from within Gmail, Outlook, or Salesforce.

Pricing: Get in touch with Tellwise to learn about current pricing.

Why Leadfeeder users should care about email tracking and analytics

Leadfeeder is a website visitor identification tool that shows B2B businesses which companies visit their website, plus details on the company, where they came from, and what they’re looking at on the website.

Additionally, we can identify IP addresses and match them with company names — which makes us the perfect tool for web personalization.

Website Visitor Identification Guide

The people visiting your website don’t have to be a mystery

But what if you could see way more than that?

What if you could see all the pages they looked at on your website after clicking on the CTA?
What if you could see whether this click-through is the 1st, 3rd, or 15th person from their company to visit your site?
What if you could get notified if they come back to your website—unprovoked?

Bananatag

Bananatag widens Yesware’s focus from salespeople to also include internal communications, and encourages businesses to use the service to obtain real-time data on employee engagement.

Bananatag maintains a 4.5/5 star rating on the Google Chrome Web Store, and is used by over 200,000 people.

Plans

Free

5 email tracking events per day
Full metrics
Basic notifications
Email scheduling for Gmail

Pro: $6.25/month

100 email tracking events per day
Full metrics
Reports
Detailed notifications
Email scheduling for Gmail

Team: $12.50/month

200 email tracking events per day
Team metrics
Team reports
Detailed notifications
Team management
Email scheduling for Gmail

Internal Comms: $250/month

Everything from the Team Plan plus …

Ability to send to distribution lists
Internal communications tracking
Internal reports

Sales CRMs with Email Tracking Capabilities

12. Accelo

Best Used For: With its team inbox, Accelo is a solid choice for sales teams that work closely together to make more deals.

Compatible Platforms: Accelo integrates with G Suite, Office 365, Salesforce, and several other leading platforms.

Pricing: Accelo for sales starts at $39 per user per month.

Pricing: Unlimited dialing with PhoneBurner starts at $149 per user per month.

14. Streak

Best Used For: Teams who want a lightweight CRM that meshes beautifully with their Gmail inboxes.

Compatible Platforms: Streak is a Chrome extension for Gmail only.

Pricing: Streak is free for personal use but has limited features. Paid plans start at $49 per user per month.

Простая тикет-система для технической поддержки на русском

Еадеск — это простая тикетная система для технической поддержки на русском языке. Он помогает увеличить скорость обработки обращений в 3−5 раз за счёт объединения разных каналов и источников в одном окне, интуитивно понятного интерфейса, автоматизации и контроля работы через наглядные показатели.

Главное отличие Еадеска в том, что это тикет-система без тикетов. Он решает те же задачи, что и обычная тикетница, но в первую очередь создан для поддержки клиентов через социальные сети и мессенджеры, где тикеты не нужны.

Тикет — искусственный термин, вместо него мы используем более естественные и понятные человеку: диалог и задача. Представьте разговор начальника и сотрудника:

Василий, через неделю мы участвуем на конференции, подготовьте с ребятами стенд и выступление. Детали отправлю на почту.
Хорошо, Николай Петрович, сделаем.
Давай, надеюсь на вас. И кстати, в конце недели жду консолидированный отчёт за третий квартал по маркетингу.

В этом разговоре нет ни одного тикета, зато есть диалог между начальником и сотрудником, например, по телефону или в переписке WhatsApp. Из диалога можно извлечь три задачи для сотрудника:

Дождаться или напомнить про детали участия в конференции.
Подготовиться к ней и принять участие.
Сделать отчёт к концу недели.

Такой подход более естественный и понятный вашим сотрудникам, мы сталкиваемся с ним каждым день: мы общаемся и нам ставят задачи супруг, родственники, воспитательница в детском саду или классный руководитель нашего ребёнка. И бывает, что мы сами с собой разговариваем и составляем себе список дел на завтра.

Диалогом же, в отличие от тикета, может быть что угодно: звонок, переписка в мессенджере, комментарий в соцсети, письмо и так далее. Поэтому самая простая тикет-система та, в которой тикетов нет вообще. Давайте посмотрим, как правильно работать в такой системе.

Заключение

Если на вашем сайте хорошо работают заявки из почты, то с помощью емейлтрекинга можно значительно усилить эффективные каналы и получать больше писем с заявками. К тому же, при правильной интеграции с CRM-системой вы сможете оценить рентабельность ваших маркетинговых кампаний.

Советую ли Roistat для этих целей?

Без полной интеграции вашей CRM с Roistat – нет. С полной интеграцией – да, это позволит получить реально полезную информацию о заявках на почту и их источниках.

Также можете воспользоваться сайтом ToolStudy для более подробного ознакомления с ценами, характеристиками и особенностями Roistat.