Медиакит

СоздателиJet

CreatorsJet представляет собой передовую SaaS-платформу, разработанную специально для создателей контента. Его основная функция — упростить создание медиа-китов и управление ими. CreatorsJet, известный своей простотой использования, предлагает удобный интерфейс, позволяющий авторам легко интегрировать различные социальные сети в одну консолидированную платформу. Эта интеграция имеет решающее значение для создания комплексных и динамичных «Jet Kits» — термина CreatorsJet для обозначения медиа-комплектов.

Отличительной особенностью платформы является ее способность создавать и персонализировать комплекты Jet Kits за считанные минуты. Эти комплекты не только легко собрать, но и автоматически обновляются с использованием новейших статистических данных, гарантируя, что вся информация остается актуальной и точной. Что отличает CreatorsJet, так это простота обмена этими комплектами. С помощью всего лишь ссылки авторы могут поделиться своими обновленными медиа-китами, расширяя свои возможности для сотрудничества с известными брендами.

Особенности:

• Простая и настраиваемая панель инструментов: CreatorsJet гордится удобной информационной панелью, которая позволяет легко настраивать и предоставляет актуальные данные.
• Автоматические обновления данных: Платформа обеспечивает постоянное обновление всей аналитики, устраняя необходимость ручного ввода данных.
• Обмен одним щелчком: поделитесь своим медиа-китом одним щелчком мыши, сделав его более доступным для потенциальных клиентов и партнеров.
• Разнообразная интеграция с социальными сетями: подключайтесь к нескольким платформам, таким как TikTok, Instagram, Twitch, YouTube и другим, консолидируя свое присутствие в Интернете в одном месте.
• Безопасные API-соединения: инструмент гарантирует безопасные соединения API, обеспечивая спокойствие и конфиденциальность данных.
• Проверенные и точные данные: Данные, предоставленные CreatorsJet, проверяются на точность, что обеспечивает надежность содержимого вашего медиа-кита.

CreatorsJet выделяется как комплексный, удобный и эффективный инструмент для создателей контента, желающих оставить след в цифровом мире с помощью профессионального и современного медиа-кита.

Tips on Making a Media Kit

In terms of marketing your business, a media kit is as basic and important as a business card. Cards can be handed out one-on-one, just like in hand-to-hand combat, but electronic media kits are like scattershot, with a wide range. You never know who’s out there searching for the products or information you have.

No two kits are alike, because each one should brand the specific business. Although each one should be distinctive and creative, they should all have the same basic information. The profile should cover the five W’s: who, what, when, where and why, by explaining the company’s history, background, core values, major projects and accomplishments. People who receive media kits are short on time, so cut to the chase quickly.

What’s Needed:

• The blog’s logo, plus statistics and demographics, in the profile
• The primary contact’s full name, title and contact information
• A bulleted-point fact sheet, to present information in an easily-read format
• A brief product overview

The product overview can be tailored to the specific company. For retailers, it can include other companies’ reviews of featured items. For service-based businesses, such as writers or photographers, it can include clippings, writing samples or prints. Testimonials also work well here.

With all the resources available, putting together a media kit can be as highly creative as the business behind it. Giving some thought as to who might be looking at it will help you design an effective yet powerful kit, to help you stand out. Don’t take the chance of being passed by just because you don’t have one.

Guest Author: Kayla, Editor of The Credit Letter Blog in Sydney. She is an advertising major and journalism lover who shares financial and business wisdom with individuals to help them live their life in a healthy and abundant manner.

What to include in your media kit

Your Bio

Keep it short and to the point. This is going to be the first thing they read so it needs to be in the first person and a reflection of your personal voice. Write this how you write your blog so they can know right away your tone and if it fits with their brand.

Images and Graphics

so very important! Your media kit needs to be on-brand for you. Make sure it’s in your colors, include your logo, images that show clearly who you are and what you do. Also include some icons where relevant. You want to make this media kit as visual as possible. Not a graphic designer? No worried all you really need is Canva Pro and one of my Media Kit Templates.

Statistics

Now the nitty-gritty part, the stats. Please, whatever you do, don’t just list your stats, or bury them in a paragraph of writing. Instead, use icons, or other graphics, make the stats you are most proud of really stand out using colors or shapes. You can include whatever stats you like in this, but here are the most common stats you should include:

• Your subscribers: Email, social media, RSS, etc.
• Monthly page views
• Monthly unique visitors
• Demographics about your readers – I always include age, gender, and country

Remember if you’re a new blogger focus on growth so add in some stats or graphs showing that growth.

How you can work together/ Services offered

This is really going to depend on what you want to include here. To get you started here are the most common ways brands work with bloggers, you can also list your prices next to the services and include or exclude anything you like. This list is personal to you and I encourage you to get as creative as you can with what you offer.

• Sponsored Posts
• Press Trips
• Giveaways
• Sidebar Ads
• Social Media Promotion
• Product Reviews

I personally don’t sell advertising space on my blog, but that is just my personal preference since I have Mediavine Ads I don’t want any other ads on here.

Testimonials and previous collaborations

This is your social proof. Ask a few people who have worked with you if they can write a sentence or two about their experience working with you. This may not be so easy when you are just starting out. But once you have a few collaborations under your belt you will easily be able to do this. As well as a testimonial or two in this section you need to include other brands you have worked with. Rather than listing them, I prefer to use logos to make this section more visible.

What’s Needed and Why

Blogs are becoming a serious business and are often the major online portal to your business and brand. With all the competing blogs on the Internet, trying to draw traffic to your business or personal blog without a media kit is hit or miss. A well-designed kit explains what makes you different from thousands of other blog sites, and tells the public why they should click on yours. Having one makes it easier for people to find you, or your business, online.

The five most important things to have in your kit include:

1. A company overview
2. A well thought out FAQ sheet
3. Contact information
4. Executive bios
5. Media coverage

1. A Company Overview

A professional company overview should clearly explain what you do, how you got to where you are now, and your future goals. Listing the rates you charge for guest posts and advertising rates will eliminate confusion down the line.

2. FAQ Sheet

A carefully thought out FAQ sheet lets people know what differentiates you from the competition. Putting it in a question and answer format helps readers find the information they’re looking for quickly.

3. Contact Information

The contact information you put in your kit makes it easy for people to get to you. What’s important here are not just phone numbers but also your Twitter stream, Facebook page and your YouTube Channel.

5. Media Coverage

The media coverage category includes digital copies of stories on your business that have run in the newspaper, or at least links to those stories.

Make it personal

There’s one common theme with the media kits, they’re all completely different. Of course, take inspiration from other influencer’s media kits – but ultimately, it has to be a genuinely personal document.  

That means the words, graphics, and information have to all match your brand.  

Whether you’re a fashion, gaming, or fitness influencer, your media kit has to follow a particular theme.  

How can you do this for your own media kit?

Sometimes you have to research into your own business and brand, just to make sure your media kit matches wonderfully.  

Top tip: Do not, under any circumstance, send out your media kit as a word document. There are tonnes of tools online to create media kits, and convert them to a PDF.  

For example, Canva offers specific media kit templates. Also, don’t hesitate to send it to a professional editor at an online writing service like Trust My Paper, or at the very least, have it checked with Grammarly. 

What your media kit should include?

It’s not just Google analytics and pricing. Your media kit has to be both aesthetically appealing and engaging. You don’t want to sell yourself short, it’s your time to show your creativity and your accomplishments.  

It’s an opportunity to show off the best of your blog, Instagram posts, or YouTube videos. Whatever it is that you do; a media kit will show potential sponsors why you’re leading the way in that market. 

Below is everything that you need to include in your media kit.  

1. Graphics 

We thought we would put this first, as making your media kit look great, and on-brand is crucial.  

Make sure you have your logo, a photo of yourself, and a color scheme that works perfectly. This could be your blog or YouTube header photo.  

Take a look at the Christina Galbato media kit as inspiration. Not only has she included pictures of herself, but she also has the correct colors to keep it on-brand.  

@christinagalbato

Her media kit is simple, with simple graphics – something that very much mirrors her personal brand. This is something to keep in mind when you create your media kit.  

2. About you 

Somewhere on your media kit needs to be an “About ME” section or page. However, this differs from, say, a LinkedIn about me, or an Instagram bio. As the sole purpose is to gain sponsors, your About Me on your media kit should specify what you do, and why you do it.  

You don’t need to include much information, but a few lines that allow your sponsors to recognize that you could be the perfect influencer for them.  

Wanderers and Warriors have decided to write their About section in the third person. They mention what they do and why they do it – giving travel and lifestyle brands the first inclination that they could be a perfect choice. 

@charlieandlauren_

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3. Statistics  

These are your main selling points. Why should your sponsor invest in you? What will they get in return?  

Adding statistics gives you the chance to showcase your achievements, and what you have to offer.  

As an influencer, you should include your most substantial statistics. For instance, the combined number of followers on your social media, how many views you get on a post or video, and the traffic to your site.  

If you’ve started on a new venture, why not mention how fast that is growing? For example, my Instagram following increased by 200% in the past month, courtesy of a particular strategy.  

4. Testimonials  

If you’ve had previous sponsors, this will be great for your media kit. Mentioning the list of collaborations that you’ve done in the past is a simple way to show potential sponsors that you’re experienced in the world of influencing.  

Showing the results of individual campaigns is the icing on the cake.  

Take Chris Hau for example. In his media kit, he gains some serious social proof with this testimonial from Google.

@thechrishau

Even if you’re a newbie, you could try to ask for testimonials from various brands. Regardless of how small, if you have a review which states you are easy to communicate with, and dedicated to providing results, you’ll be more likely to get chosen.

5. Sponsorship options  

Now that you’ve convinced a brand to collaborate with you, it’s time to introduce the options and services you can offer.

Basically, list all the fantastic ways that you can work with a brand – and try to be creative. Brands are continually looking for innovative ways to market themselves.   

A Beautiful Mess clearly lays out their typical collaboration options along with ways to upgrade the content to make it more unique.

@abeautifulmess

“Make sure you don’t forget to include rates; this way your sponsors know that you align with their budget from the get-go. Perhaps even provide a bundle discount, that might sweeten the deal.” — Neightan White, a blogger at Supreme Dissertations and Grab My Essay.

6. Contact info  

Lastly, make sure that your sponsors know precisely how to contact you. Otherwise, your media kit efforts will be wasted.  

You could also provide links to your social media channels and blog so that your sponsors can check them out from themselves.  

The Best Media Kit Examples Have Clear Contact Information

The appropriate contact will vary based on the size of your organization. Regardless of whether it is you or an assistant or a public relations team, make sure the contact info in the media kit is up-to-date and the listed contact is equipped and empowered to take incoming press inquiries.

While social accounts are a great thing to include in a press kit, especially if they are active and well-followed, be aware that a media source might choose to reach out to you via direct message through your social account. Whoever manages those accounts should be on the lookout for messages and prepared to respond quickly.

How to create a media kit

There are many ways to create a media kit. The most important thing is that it looks professional, clean and gives the brand all the information they need to make a decision about whether or not you’re the right person for the job.

Think of it as you’re looking to buy something online, if you go onto the brand’s website and it looks like it was created in 1998 with red and yellow Comic Sans text on a black background, you would probably begin to wonder if the business is trustworthy and can provide you with what you need today. At least that’s how I am.

For some, the design of a media kit might not be the most important thing but in my mind, it shows that you have put some energy into creating a beautiful document which means that you will probably also put a lot of effort into creating quality content for the brand.

I used InDesign to create the layout of my media kit, mostly because I’m a graphic designer and use InDesign often when creating magazines and ebooks. If you don’t have any design experience or want to pay for professional design software, web-based design platforms like Canva and PicMonkey are your best options.

On Canva you can sign up for a totally free account that you can do a lot with. I wasn’t a fan of Canva in the beginning but they have come a looong way. These days I even use Canva for some client work.

If design isn’t your thing at all, consider purchasing a Canva media kit template or use one of the templates that Canva offers for free. Why waste hours creating one from scratch when you can buy or use a readymade template that you know will look good?

I just launched the Travel Creator Toolkit for travel bloggers and influencers. The media kit and pitches I sent out, in the beginning, were absolutely terrible. I’m embarrassed to even think about it.

However, after a lot of trial and error, I found a system that works for me. And that’s why I decided to combine my 7 years of travel blogging and graphic design experience into this one offer that can hopefully help you get great results faster than I did.

In addition to 4 different Canva media kit templates, I have also included my go-to pitch templates, the “Island Light” Lightroom preset collection, a Canva tutorial, my own media kit and rate card ++.

Media kit for bloggers and influencers design examples

How many pages should a media kit be?

I see this question asked a lot and I don’t think there’s a one-size-fits-all answer here. Keep in mind that the people who are going to look at your media kit are all different and probably have different views on what the perfect media kit looks like.

Some might like a quick one-page document that only takes a few minutes to glance over and some might like a more thorough presentation of your brand with case studies of previous work and.

When you’re first starting out I’ve personally found that a 2-page media kit works really well. That way the information isn’t squashed together and you’re able to show several of your best photos.

All the most important information about your brand and audience is clearly visible on the first page and then if the brand wants to know more they can scroll down to check out your “bragging page” with previous work and examples.

Lately, I’ve also been using a media kit/case study/portfolio hybrid so the person on the other side doesn’t have to click between too many documents. The one below is one of my favorite designs ever and it’s included in the Travel Creator Toolkit.

The first pages of my media kit/case study available in the Travel Creator Toolkit

How to Design an Influencer Media Kit: Step-by-Step Guide

Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit!

When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic.

Think about maintaining the same style, tone, fonts, color palette and make sure you only share the very best photography and imagery.

You have a lot of information to share, so try to make your media kit as clean and easy to read as possible — even if that means adding another page to your design!

Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information!

To help you get started with designing your first influencer media kit, here are some suggestions on how to do it:

Главные ошибки в медиакитах

Слишком много текста

Люди ленивы, и мало кто захочет выискивать нужную информацию на 50 страницах. Меньше текста, больше инфографики – и ваш медиакит прочитают на одном дыхании.

Неудобная верстка

Мелкий шрифт, отсутствие “воздуха”, сплошное полотно сильно усложняют чтение. Сравните и ответьте, что читать легче: медиакит от Vogue или интернет-журнала “Звезда”?

Vogue

Неправильно выбранное позиционирование

Важно четко понимать, кто будет читать медиакит. В зависимости от этого определяется необходимая информация и ее подача

Для лакшери-журнала не подходит сухой текст. Информация для айтишников может подаваться в легкой форме, с юмором и веселым визуалом. Forbes может позволить себе пафосный тон, а вот средненький журнал – нет.

Отсутствие четкого рекламного предложения

Просто списка из названия форматов текста или размеров баннера с ценами недостаточно. Партнеры должны понимать, что входит в предложение, как это будет выглядеть, каковы сроки, а также цена. Не все из них станут узнавать детали по телефону.

Почему каждой компании нужен медиакит

Первые медиакиты появились в 1960-х годах, тогда компании печатали презентации о компании на бумаге. В 1993 году свой пресс-кит выпустила компания Apple: распечатанная презентация содержала физические слайды, рассказывающие о технологических инновациях компании. Сегодня ни одна крупная компания, СМИ или лидер мнения не обходится без электронной «визитной карточки». На протяжении десятилетий не менялась только цель такой презентации — рассказать о проекте на языке статистики и фактов для потенциальных рекламодателей.

Общение с потеницальными партнёрами и рекламодателями начинается с медиакита. Подробная презентация призвана познакомить с компанией и рассказать о рекламных возможностях. Её роль трудно переоценить — сегодня она есть у каждого крупного медиа, блоггера и преуспевающей компании. Небольшие и нишевые фирмы также ищут способ рассказать о себе и прибегают к вариациям медиакита.

Представители рекламных агентств и брендов редко выбирают компанию для сотрудничества из-за интересного контента. Их задача — найти СМИ, подходящие под их собственные проекты. Знакомясь с компанией, они быстро сканируют сайт, пролистывают блог и переходят к медиакиту. Прочитав его, они, наконец, понимают, есть ли у общие ценности и схожая аудитория.

Медиакит экономит время не только вашим будущим клиентам, но и вам самим. В письмах с коммерческим предложением достаточно написать небольшое введение, а дальше сам медиакит расскажет, почему с вами стоит сотрудничать. Ещё один плюс медиакита — его наглядность. При хорошо проработанной презентации информация легко считывается и создаёт положительное впечатление о бренде.

Influencer Media Kit Content #1: Your Bio

Just like your Instagram bio, your influencer media kit bio is extremely important!

It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand.

You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects.

It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it!

Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences!

@christinagalbato

Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name!

What is a Media Kit?

Media kits are a package of promotional materials that a business puts together to showcase its brand or services. A media press kit includes information about the company’s background, mission, services, and other statistics, like website traffic, social media followers, and contact information. It’s like a resume of a business that represents who they are and what they offer.

Having a comprehensive media kit is very essential for a brand as it establishes credibility between potential investors or sponsors to work with the company. It keeps everyone on the same page in terms of understanding what the business stand for and what they hope to achieve.

Although a media kit is not a guarantee you will get press coverage, having one will make it a lot easier! Showcase your products, services, and company milestones to professionally present your company’s story to bloggers, podcasters, and even investors.

Why A Media Kit Is Essential For Every Business?

Having a media kit doesn’t automatically put you in front of publishers and advertisers. Nor does it guarantee that you will be getting a lot of deals or promotions.

However, it does speed up and facilitate this process.

Making a media kit ready and available is a way to do work for reporters upfront. You’re saving them valuable time searching for information, especially when they are often in a time crunch to turn around a story. Cutting down their work and saving them time is a good way to earn some brownie points!

If you’re actively reaching out to reporters and partners while networking it’s especially important to have your media kit polished, professional and up-to-date.

Media kits provide business owners with three major benefits:

1. If a media source has decided to feature/cover you, it’s your responsibility to return the favor and make the process as easy as possible. A media kit, therefore, acts as a huge asset for journalists to gather all the company information and media assets in one place. It also gives an idea to reporters about how other media publications have written or talked about you prior. It’s helpful when they are crafting their own narrative.
2. Including links to your press mentions, shoutouts, podcast interviews, etc, in your media kit is a great way to gain credibility by showing your audience the various sources that have mentioned you.
3. A media kit also helps you look more professional, thereby helping you to earn the trust of brands and advertisers, ultimately helping you attract more partnerships.

Read more: Influencer Media Kit: What is it & How to Create it?

данным Visme

Как создать медиа-кит для вашего бизнеса

Visme представляет собой интуитивно понятный онлайн-инструмент для дизайна, особенно известный благодаря удобному в использовании средству создания медиа-китов, оснащенному множеством потрясающих шаблонов. Эта функция особенно полезна для пользователей, желающих создавать профессиональные медиа-киты без сложностей, часто связанных с программным обеспечением для проектирования. Visme предлагает набор шаблонов, адаптированных для различных отраслей, гарантируя, что пользователи могут начать с профессионально созданной базы для своих пресс-китов.

Ключевой силой Visme является степень настройки, которую он допускает. Пользователи имеют возможность изменять каждый аспект своего медиа-кита, включая уникальные фирменные шрифты, цвета и визуальные эффекты для завершения своего дизайна. Такая персонализация гарантирует, что каждый медиа-кит точно отражает индивидуальность и эстетику бренда.

Платформа также предоставляет бесплатный доступ к множеству ресурсов, включая векторные значки с изменяемым размером и стоковые фотографии. Кроме того, выдающейся особенностью Visme является разнообразие инструментов визуализации данных, позволяющее пользователям дополнять свои медиа-киты информативными и привлекательными визуальными элементами.

С помощью Visme пользователи могут загружать свои медиа-киты в различных форматах, включая PDF и файлы изображений высокого качества. Платформа даже предлагает инновационный офлайн-интерактивный формат HTML5. Для обмена в Интернете пользователи могут либо встроить свои медиа-киты на свой веб-сайт, либо использовать ссылку, размещенную на Visme, что увеличивает доступность и охват своего контента.

Особенности:

• Профессионально разработанные шаблоны: предлагает множество отраслевых шаблонов для надежной отправной точки.
• Обширные возможности настройки: обеспечивает полную настройку с использованием фирменных шрифтов, цветов и изображений.
• Бесплатный доступ к визуальным ресурсам: предоставляет широкий выбор бесплатных векторных значков и стоковых фотографий.
• Инструменты визуализации данных: дополняет медиа-киты информативным и привлекательным отображением данных.
• Несколько форматов загрузки и обмена: поддерживает различные форматы для загрузки и обмена, включая интерактивный HTML5.
• Подходит для разнообразных потребностей: идеально подходит для создания медиа-китов для PR, работы с влиятельными лицами и других индивидуальных требований.
• Никаких знаний в области дизайна или кодирования не требуется.: Удобен для пользователей без опыта проектирования или программирования.

Visme представляет собой универсальный и доступный инструмент для создания визуально потрясающих и привлекательных медиа-китов, удовлетворяющий широкий спектр потребностей в области брендинга и маркетинга без необходимости обширных знаний в области дизайна.

Как сделать медиакит

Компаний может быть много, а цель у медиакита всегда одна, потому его структура всегда примерно одинаковая. Главный принцип его составления заключается в ответе на вопросы: кто мы? что мы умеем? кто нас читает и как? При его создании важны следующие шаги, рассказываем, как создать медиакит:

Собрать статистику
Количество уникальных посетителей сайта, время пребывания на сайте, глубину просмотра.
Проработать дизайн
Каждый слайд должен отвечать на один конкретный вопрос, без воды и заигрываний с читателем.
Выделить сильные стороны
Опишите, как вы можете решить задачи, стоящие перед рекламодателями.
Предложить возможные формы сотрудничества
Опишите форматы сотрудничества и выгоды для заказчика

Рассказать о партнёрах
Если вы работали с узнаваемыми брнедами, включите их отдельный слайд.
Продумайте дополнительные слайды
Можно отойти от шаблонов и добавить любую информацию, которая окажется вам важной для рекламодателя. Например, награды, обращение руководителя, ближайшие мероприятия